Missing the Target Audience

Whenever I walk by section in bookstores containing shelves of “leadership” or “corporate culture” books, I get sad because they all preach to the choir. Nobody who needs to read/hear those messages would actually buy, let alone read, those books (or articles that get forwarded via email and shared on LinkedIn, etc.).

Today’s shining example of this phenomenon is Mary Pascaline‘s IBT story, Edward Snowden Warns Against Relying On Facebook for News.

Nobody who would listen to Snowden (or read the International Business Times?) depends on Facebook for their news.


About jotascript

Aiming to please. Seeking to impress.
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